COMPARE THE SERVICE FIRST
What do you receive, and who acts?
Choose the row that matches your goal, then check the actual product agreement. Analysis, advice and investment management can overlap within a provider, but one label does not establish all three.
Service models for individual investors| Service | Typical output | Control to verify | Costs to compare |
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| Account or portfolio tracker | A combined view of balances, holdings or net worth. | Which sources are included, and whether access is for viewing only. | Subscription, supported accounts and paid reporting features. |
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| AI analysis or planning tool | Explanations, questions, scenarios or recommendations. | Whether the selected service gives advice, proposes actions or has authority to execute. | Included tier, data connections, advice and optional support. |
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| Robo-advisory service | Automated investment advice or portfolio management under an agreement. | The investment mandate, account access, implementation and human support. | Asset-based or fixed advisory fees, fund expenses and account minimums. |
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| Human financial adviser | A scoped plan, advice or ongoing management, as agreed. | Qualifications, responsibilities and whether implementation is included. | Hourly, fixed or asset-based charges, plus applicable investment costs. |
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Turn a fee into an annual dollar amount
For an illustrative account that stays at $20,000 for a full year, a 0.25% annual fee equals $50: $20,000 × 0.0025. A flat $5 monthly fee equals $60 per year: $5 × 12.
These are arithmetic examples, not quotes for named providers. They exclude fund expenses, taxes, extra services and balance changes. Compare the work included in each fee before comparing the dollar totals.
Read the Investor.gov robo-adviser definition and subscription-fee bulletin for the underlying distinctions.